Posts in the Marketing category, page 14
Marketing (posts 300–323)
Start doing better marketing with the help of your 5-letter-friend, video.
- The Key Ingredients to Making a Memorable About Page
The About page on your website is a chance to define your company on your own terms.
Jordan Wellin - Why Videos Featuring Humans Are Easier to Trust
Learn the science behind speech perception and how it relates to trust in this in-depth post.
Meryl Ayres - How to Use Video to Improve Customer Satisfaction
Long phone calls and novel-length emails are no longer your best options for helping customers solve complicated problems.
Jordan Wellin - Becoming a Better Writer Through Video Feedback
Discover how Animalz, a New York-based content marketing agency, uses video creatively to give team members feedback on their writing.
Jordan Wellin - Inspire New Teammates with These Onboarding Videos
If you’re hiring new teammates, follow this onboarding video strategy to make everyone’s job easier (and more fun).
Meryl Ayres - The Guide to Using Video and Chat for Sales, Marketing, and Support
Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.
Jordan Wellin - What You Can Do with an HR Video
Cheesy, dull, repetitive—HR videos don’t always have the best reputation. Here are three businesses who got it right.
Jenny Coppola - Recruit More Hires with These 4 Simple Company Culture Videos
Showcase your awesome company culture with a simple video—your future hires will thank you later.
Jenny Coppola - To Make a Successful Video, Don’t Underestimate Your Audience
How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam ...
Meryl Ayres - Your Business’s Videos Should Include Faces. Here’s Why.
Learn why our brains love faces so much, and how you can use this to your advantage to connect with ...
Phil Nottingham - Use Your Words: An Interview on Conversion Copywriting with Joanna Wiebe
Joanna Wiebe, creator of Copy Hackers, talks about how to convert with words, the best tools for testing, and the ...
Meryl Ayres - Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through ...
Margot Mazur - Slimy Marketing Can Hurt Your Business. Learn How to Avoid It.
We’ll break down a few examples of slimy marketing tactics, talk about why they’re dangerous, and offer some less slimy ...
Meryl Ayres - How to Use Video Like a Pro in 2017
Get a comprehensive look at the latest video trends you should be adding to your 2017 business goals, with a ...
- How to Price and Package Your Video Marketing Services
Freelance video producer and director Ian Servin shares his go-to budgeting tactics. Learn about some hidden costs you might not ...
Ian Servin - Enhance Your Video Marketing Strategy with Captions
Beyond making you videos more accessible, captions keep your content competitive within the social media landscape and can even boost ...
Jenny Coppola - 10 Reasons Why Retainers Work Better for the Agency and the Client
Over the past year, freelance video producer and director, Ian Servin, shifted away from one-off projects and began focusing on ...
Ian Servin - 3 Ways to Leverage Context and Create Impactful Video Experiences
You can make seamless experiences that compel your viewers to take action. It’s time to think beyond the player.
Andrew Capland - 6 Reasons Why You Shouldn’t Have an Autoplaying Homepage Video
Video strategist Phil Nottingham has a lot to say about this trend. Read the post, or watch a video of ...
Phil Nottingham - How 3 Companies Use Personalized Videos to Win Trust
Learn how Salesforce, ToutApp, and Bluleadz are using video to stand out from their competitors and close deals.
Kristen Craft - Overcoming the Engagement Drop in Social Video
Learn how to keep your video viewers engaged on social platforms, and download a free guide with the top ten ...
Jordan Wellin - 5 New Ways to Use Video for Your Business
Looking for a new video project that’ll benefit your business and kick-start your creativity? Try one of these ideas!
Dan Mills - 3 Simple Ways to Use Video in Your Community
Margot walks through three types of videos you can make to strengthen your own online community.
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