Posts in the Marketing category, page 11
Marketing (posts 231–254)
Start doing better marketing with the help of your 5-letter-friend, video.
- 4 Show Title Structures That'll Help You Name Your Next Video Series
Craft the perfect attention-grabbing title for your next binge-worthy show with inspiration from these seven popular TV show names.
Jenny Coppola - 11 Ways to Grow Your Audience and Get More Eyes on Your Video Series
Use these tips to grow your audience and get your next video series the attention it deserves.
Jenny Coppola - Brand Marketing vs. Funnel Marketing: What's the Difference?
Learn why both marketing methods are important and how combining the two will help you grow your brand.
Phil Nottingham - 4 Ways to Convince Your Boss to Make Episodic Video Content
Learn how to get your boss on board with making an episodic video series to help build your brand affinity.
Lisa Marinelli - How to Build Hype for Your Video Series: Lessons Learned from Two Super Popular Shows
Get your video series the hype it deserves with lessons learned from two of the most popular TV shows of ...
Jenny Coppola - How to Nail Your Video Series’ Concept With a Show Positioning Statement
Learn the key elements of crafting a Show Positioning Statement that'll guarantee your video series reflects your brand values.
Jenny Coppola - Why Your Content Strategy Should Target a Niche Audience (Not Potential Customers)
Find out why creating content that targets very specific niche audiences is actually the best way to reach your potential ...
Phil Nottingham - 5 Key Takeaways from Season One of "The Brandwagon Interviews" Podcast
Here are the lessons we learned from the masterminds behind these amazing brands on the first season of our podcast.
Lisa Marinelli - The Key to Social Media Success: Marketing Like a Media Company
Find out how you can benefit from the reach provided by digital advertising without irritating your potential customers.
Phil Nottingham - These 3 Types of Mid-Funnel Videos Will Help Your Business Build Trust
Dig into why mid-funnel videos are so effective at building customer trust and growing confidence in your product.
Jenny Coppola - How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Here are the metrics you should track when measuring brand affinity, plus how to access the right data.
Phil Nottingham - 5 Inspiring Use Cases for Video at Your Business
We spend a lot of time thinking about how people can improve their businesses with video. To our delight, we’ve ...
Thad Peterson - Why Long-Form Content Builds Brands Better Than Snackable Content
Find out why more and more businesses are investing in creating binge-worthy video content to help build their brands.
Phil Nottingham - Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris Savage - Why Existing Brand-Building Strategies Aren’t Working
Brand dictates what we buy and recommend to peers, but most of today's current strategies fall flat—here's why.
Phil Nottingham - Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
Start marketing to your audience in a way that actually resonates with them on a deep, personal level.
Brendan Schwartz - The Road Map to Becoming a More Video-Focused Brand
Looking to make a long-lasting impression on the world? Video is your ticket to building a memorable, engaging brand.
Jenny Coppola - Building the "Brandwagon" Set: An Interview with Chris Lavigne
Get the behind the scenes scoop on how we built a brand new studio for our latest video series, Brandwagon.
Maria Theo - How to Start Generating Leads with Video
Trying to grow your email list or generate leads for your sales team? Video and Turnstile can help.
Andrew Capland - What We Can Learn from Streaming Services About Audience Viewing Behavior
Marketers should take a page from Netflix’s book when it comes to capturing and holding the attention of their audiences.
Jenny Coppola - How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)
Find out how we crafted the "Brandwagon" sub-brand, what went into the creative process, and why sub-brands are so important.
Maria Theo - Learning from Popular Television: 5 Key Story Structure Elements
Incorporate these storytelling components into your next binge-worthy video series and craft a story that stands the test of time.
Jenny Coppola - The Case for Creativity in Marketing, Backed by Neuroscience
How do you captivate your audience’s attention and keep them emotionally invested? Science says you should create novel marketing experiences.
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