Wistia blog author Ezra Fishman

11/21/2023

How to Generate Leads on Videos with Email Capture Forms

Learn how to add a lead capture form on your videos, where to place it, when to make it gated, ...

5/11/2023

Optimal Video Length: How Long Should A Marketing Video Be?

Here are our recommendations for how long different types of videos should be if you want to maximize your engagement.

5/24/2022

How Videos Can Boost the Average Time Spent on Your Website

We looked at data from the highest-trafficked 100 pages on our website and found an exciting correlation between video and ...

8/27/2021

Developing a Better YouTube Strategy

How B2B Marketers Can Leverage The World’s Second Largest Search Engine

5/27/2021

4 Reasons You Shouldn’t Embed Video in an Email

Should you embed video in email? In this post, we'll tackle four compelling reasons not to add video directly into ...

9/18/2020

2020 Video Trends & Usage: Consumption Is up 120% During COVID-19

Learn how COVID-19 has impacted video usage in marketing and how your business can pivot to embrace digital engagement.

7/17/2020

The Color of Your Video Player is Affecting Your Play Rate

We took a data dive to figure out how player color is affecting play rate—take a look!

3/28/2020

How to Use Video Data to Strengthen Your Marketing Efforts

Regardless of how you’re tracking marketing results and which tools you’re using, there’s a way to incorporate video insights into ...

1/3/2020

Understanding Audience Retention

How to evaluate the strengths and weaknesses of your video by breaking down its analytics.

6/21/2019

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

8/27/2015

The New Wistia Enterprise Plan

This plan is built to help large businesses with big audiences and lots of videos, as well as organizations who ...

11/13/2014

The Dangers of Data-Driven Marketing

Why your marketing should be data-informed, rather than data-driven.