DEIB at Wistia

Building a Better Workplace

We're embedding DEIB principles into our culture and how we operate to create an environment where anyone can do their best work regardless of their background, identity, or journey.

Our vision

We’ve defined what diversity, equity, inclusion, and belonging look like in practice at Wistia, and what our vision of success looks like:

Abstract colorful shapes representing diversity
  • Diversity

    Our team represents a broad range of identities and backgrounds. We embrace diversity of all types as a strength, which shows up in how we solve problems, build our product, and provide solutions for customers.

  • Equity

    Factors like background or identity are never predictive of a Wistian's success or failure. Our processes are consistent and fair across hiring, mobility, compensation, feedback, recognition, and performance management.

  • Inclusion

    We create an environment where all perspectives are seen and heard. Wistians feel empowered to contribute, share opinions, and provide feedback within their teams and across all levels of the organization.

  • Belonging

    Wistians can express themselves without fear of exclusion or judgment. Contributions are not just heard but sought out and valued. Belonging is a successful outcome of Inclusion.

A current snapshot of the team

Representation is important to our success. When people from diverse backgrounds come together, we create better experiences for our customers. While there’s no finish line to this work, we publish the makeup of our team to hold ourselves accountable and share our progress.

Team snapshot showing BIPOC 30%, I identify as a woman 41%, I identify as a caregiver 18%, Members of the LGBTQ+ community 16%

Team

Race breakdown showing White 64%, Asian 10%, Two or more races 9%, Latine/Latinx/Hispanic 6%, African American/Black 5%, I prefer not to share 2%, Blank 4%

Race

Gender breakdown showing I identify as a man 53%, I identify as a woman 41%, I identify as non-binary 2%, I use a different identification than what is listed 1%, I prefer not to share 4%, Blank 0%

Gender

Age breakdown showing under 24 1%, 25-29 17%, 30-34 18%, 35-39 47%, 40-44 15%, 45+ 3%

Age

Orientation breakdown showing I identify as a man 53%, I identify as a woman 41%, I identify as non-binary 2%, I use a different identification than what is listed 1%, I prefer not to share 4%, Blank 0%

Orientation

Caregiver status breakdown showing Blank 14%, I prefer not to share 6%, I identify as a caregiver (full-responsibility) 9%, I identify as a caregiver (partial-responsibility) 9%, I identify as a non-caregiver 62%

Caregiver status

Our progress

In 2025, our data surfaced some clear insights. Our hiring classes continue to reflect strong representation, and our belonging scores show we're creating a culture where everyone can thrive. But our team's overall diversity isn't where we want it to be yet, especially at the Director+ level.

Gender diversity chart showing I identify as a woman 41%, I identify as non-binary 2%, I use a different identification than what is listed 1%

Gender diversity

ON TRACK

We've maintained strong gender parity with 44% of Wistians identifying as a woman, different than what is listed, or non-binary.

Belonging scores trend line from April 2024 to August 2025 showing scores between 75 and 90 percent

Belonging scores

ON TRACK

Our employee engagement surveys continue to show positive results for individuals feeling like they belong at Wistia. In 2025 we were proud to see 89% of our team say they felt a sense of belonging here.

Director+ diversity breakdown showing Blank 4%, African American/Black 4%, Two or more races 12%, White 80%

Director+ diversity

NEEDS WORK

While our Director+ group shows 50% representation by non-dominant identities across combined gender and ethnicity, BIPOC representation is currently at just 16%.

Ways we support each other

At Wistia, we’re creating a culture of inclusivity that embraces intersectionality and encourages allyship. Our Employee Resource Groups (ERGs) are an important part of that culture. ERGs have Slack channels and resources for group activities so Wistians of shared identities can connect and empower one another.

Diverstia

The primary purpose of this group is to encourage a culture of maximum inclusion at Wistia so that all Wistians and visitors feel welcomed and valued, no matter who they are and what background they have. The group's secondary purpose is to support anyone who's working to increase diversity at Wistia.

Gender Equity Seekers

This is a group for all Wistians seeking a space that centers the experience of women and other equity-seeking genders. It's focused on casual conversations, building relationships, learning and development, and career growth.

Gender Equity Seekers in Engineering

This is a safe space for engineers at Wistia who identify as cis women, trans women, trans men, non-binary people, and other equity-seeking genders in tech to discuss career growth, share experiences, and support one another in affecting change in the tech industry.

AAPI Wistians

The purpose of this group is to support and empower all Wistians of Asian, Asian American, and Pacific Islander heritage by fostering an inclusive community where they share stories, unique experiences, and challenges both in and out of the workplace.

Working Mums

This is a space for Wistians who identify as moms, mums, mamas, or mothers to share their experiences and the challenges of balancing that role with professional work.

Parental Advisory

This group provides a space for parents at Wistia to seek and share advice, funny stories, helpful parenting articles, and more.

Blistia

This is a group for Black employees at Wistia to share their personal and professional experiences, challenges, and accomplishments as Black professionals.

Wistia Pride

This group provides a space for Wistians who identify as members of the LGBTQ+ community to support each other in career development, social conversations, and navigating the tech industry.

Kvellers

This group is for Wistians of Jewish heritage, ancestry, and religion. It's a community that fosters support and provides a space for sharing experiences and celebrating Jewish culture, traditions, and holidays.

Wistiamos

This is a space for all Latinx Wistians to share, celebrate, and raise awareness about their roots, nuestra gente, and heritage. This group's primary goal is to create a sense of community and support one other in professional and personal goals.

Neurodiverstia

A welcoming space for neurodiverse Wistians to share experiences, offer support, and collaborate on creating an inclusive environment. Whether you're looking to connect, organize, or simply be heard, this is your community.

Abstract colorful shapes representing diversity and inclusion

The future

We know there's a lot more work to be done and we're excited to be on this journey. We're committed to trying new things, making positive changes, and learning—all while making sure every Wistian is respected, heard, and celebrated every day. Keep an eye on this page for more updates on our progress.

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