Embedding

Embed responsive, lightweight, and SEO-friendly videos on your site

With Wistia for Marketing, your video embeds will load fast, fit seamlessly into your website design, and help you rank better in search.

Create embed codes — fast

Once you’ve uploaded and customized a video in Wistia, you’re ready to embed! Simply choose your embed code type, and we’ll generate the code for you. Then, with an easy copy + paste, you’ve added a video right on your site — voila!
loadtime

Lighten your load time

Wistia’s standard embeds load asynchronously. That means when your page is loading, the video player — and all of your video’s SEO metadata — loads quietly in the background, without slowing down your site.

Enjoy automatic search engine optimization

All of our embeds automatically inject metadata via JSON+LD onto your website, optimizing your videos for search. As an added bonus, if you ever change or update your video, the data will also automatically update — which means no manual work for you.
Wistia video SEO Image
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Fit your videos seamlessly into your website design

Your videos should complement the design of your site, not interrupt it. With different embed options, you can embed a video inline with our standard embed or fallback iframe code, or make your videos “pop over” the rest of your content with our popover embed. It’s your choice!

Customize your video — without replacing the embed code

Want to customize your video? You can easily make changes to your video, without having to replace the embed code. Plus, you can choose whether you’d like a responsive embed (works on devices of all shapes and sizes) or a fixed-size, depending on your aesthetic.

Image of the look and feel of Wistia embeds

Easily add an oEmbed

If your website happens to be hosted on WordPress, we’ve got you covered. You can set any embed code to be an oEmbed by simply checking a box. Now, that’s what we call easy!

Want to embed your first video?
It’s super simple!