Introducing Chop It: The Video Repurposing Game Show

Got big plans for video, but not a lot of time, resources, or budget to make it happen?

We’ve been there. But the good news is there’s an easy solution: Repurpose the videos you already have! You can turn a single video into a whole library of content without burning out.

To show you what that looks like in action, we made Chop It!, a game show where real marketers race against the clock to squeeze the most value out of a single video. Grab some popcorn and tune in!

Episode 1: Time Crunch, International Edition

Barry’s sales director is in Zurich, wooing French execs over dinner. And Barry’s in Chicago with 30 minutes to dub a demo video in French before dessert lands.

Does he nail it or serve up a flaming crème brûlée of chaos? Watch him try to:

• Translate, dub, and share the video in minutes
• Build a localized onboarding hub on the fly
• Maybe save the whole deal 🍾

Episode 2: The Webinar Feeding Frenzy

Tiffany’s fresh off a webinar when the requests start pouring in. Lisa wants a recap, Frank needs clips, Jen’s chasing leads, and Carl insists it goes live on the site.

Can she keep everyone fed? Watch her:

• Spin a polished blog recap with AI chapters and ChatGPT
• Slice social clips for LinkedIn, Reels, and YouTube
• Send Jen leads straight from HubSpot (plus engagement data)
• Drop the recording into a branded Wistia Channel for Carl

Episode 3: Content Crisis

Ally’s a content manager who needs to create six weeks of content for her CEO’s social media presence before he goes on vacation.

Can she come up with enough content to last until he gets back? Watch her:

• Conduct a one-hour interview with the CEO using Wistia’s group record feature
• Whip the informational interview into a blog post using the recording’s transcript and ChatGPT
• Create social media clips with burned-in captions for LinkedIn and Instagram
• Host a lead-generating simulive webinar